{"id":9880,"date":"2024-09-25T09:00:58","date_gmt":"2024-09-25T09:00:58","guid":{"rendered":"https:\/\/wslstrategicretail.com\/?p=9880"},"modified":"2024-09-25T13:05:55","modified_gmt":"2024-09-25T13:05:55","slug":"new-population","status":"publish","type":"post","link":"https:\/\/wslstrategicretail.com\/blog\/new-population\/","title":{"rendered":"4 Households, 9 Channels: The \u2018New\u2019 Population Shopping Path"},"content":{"rendered":"

[vc_row full_width=”stretch_row_content_no_spaces” el_class=”single-post-content”][vc_column width=”2\/3″ el_class=”aside”][vc_column_text]Today\u2019s average household is leaning toward a new population of Hispanics, Boomers, multigenerational dwellers and singles. What retail channels do these demographic segments prefer to shop, and which retail brands? We dug into our 2024 How America Shops\u00ae population survey to find out.<\/em><\/p>\n

Are You Merchandising for These New Consumer Households?<\/h2>\n

Forget about the \u201cnuclear\u201d family. In 2024, the typical household is better described as the \u201cnew\u201d American family. Consider these seismic demographic shifts that define today\u2019s American home and will require adjustments to your marketing strategy.<\/p>\n