{"id":9689,"date":"2024-07-01T21:41:41","date_gmt":"2024-07-01T21:41:41","guid":{"rendered":"https:\/\/wslstrategicretail.com\/?post_type=shopper-research&#038;p=9689"},"modified":"2024-07-16T13:13:03","modified_gmt":"2024-07-16T13:13:03","slug":"shoppers-view-of-the-future-of-health","status":"publish","type":"shopper-research","link":"https:\/\/wslstrategicretail.com\/shopper-research\/shoppers-view-of-the-future-of-health\/","title":{"rendered":"Shoppers&#8217; View of The Future of Health"},"content":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; el_class=&#8221;inner&#8221;][vc_column el_class=&#8221;container&#8221;][vc_row_inner][vc_column_inner el_class=&#8221;left&#8221; width=&#8221;1\/2&#8243;][vc_column_text]In this report we present a <strong>view of shopper attitudes, behaviors and perceptions of health and wellness<\/strong>. We examine what it looks like<strong> now vs. the recent past<\/strong>, as well as how we expect it to evolve and <strong>change in the future.\u00a0<\/strong><\/p>\n<ul>\n<li>We saw that shoppers\u2019 ratings of their overall health hit a major pothole this year. Inflation and the pressure of increased household expenses has impacted health, with improved health perception rising with income.<\/li>\n<li>We coined the term \u201cwell-washing\u201d to speak to the shopper view that the word wellness is over-used and often mis-used, and provide thoughts on how to improve the dialogue.<\/li>\n<li>Physical health used to be the focus, but the evolved definition of wellness now includes mental health, spiritual health and even the \u201cnew OTC\u2019s\u201d \u2013 Marijuana and CBD.<\/li>\n<li>We explore the big business of weight management, from foods and beverages those who are actively trying to maintain\/lose weight are eating more and less of, to the experience of those on GLP-1s.<\/li>\n<li>We see shoppers returning to a preference for in-person care and trusting traditional sources most. Telehealth use declined and new online sources for health information, like YouTube, Reddit and AI are used, but not trusted. And we found a concerning drop in the trust of pharmacists.<\/li>\n<\/ul>\n<p><strong><br \/>\nDespite the challenges, the good news is that there is a universal desire among shoppers to improve their health. You have an opportunity to help them!<br \/>\n<\/strong><\/p>\n<p><span style=\"font-size: 10pt;\"><em>About this report: This report is the second report for 2024 that is part of the How America Shops\u00ae shopper insight series. The sample is a national online survey of 1507 household shoppers and the survey was conducted in May 2024.<\/em><\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=&#8221;right&#8221; width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;9693&#8243; img_size=&#8221;full&#8221;][vc_single_image image=&#8221;9694&#8243; img_size=&#8221;full&#8221;][vc_single_image image=&#8221;9695&#8243; img_size=&#8221;full&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; disable_element=&#8221;yes&#8221; el_class=&#8221;retailer-insights-video&#8221;][vc_column el_class=&#8221;container&#8221;][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner el_class=&#8221;left&#8221; width=&#8221;1\/2&#8243;]<div class=\"evdpl-video \" id=\"\" ><div class=\"evdpl-vc-img\"><img src=\"https:\/\/wsl-wp-staging.s3.amazonaws.com\/wp-content\/uploads\/2022\/04\/26060752\/video.jpg\" \/><\/div><a href=\"https:\/\/youtu.be\/v4K_Taf9eP4\" data-fancybox=\"video-gallery\"><img src=\"https:\/\/wsl-wp-staging.s3.amazonaws.com\/wp-content\/uploads\/2022\/04\/26060749\/Play-white-1.png\" \/><\/a><\/div><script type=\"text\/javascript\">jQuery(document).ready(function(){ Fancybox.bind('[data-fancybox=\\'video-gallery\\']', {\n  groupAttr: false,\n}); });<\/script>[\/vc_column_inner][vc_column_inner el_class=&#8221;right&#8221; width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h2>Video clip, webinar, presentation, Retail Safari add on. Utet beatae sed ratione iusto.<\/h2>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; disable_element=&#8221;yes&#8221; el_class=&#8221;webinar-section&#8221;][vc_column el_class=&#8221;container&#8221;][vc_row_inner][vc_column_inner el_class=&#8221;left&#8221; width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<div class=\"form-content\">\n<h2>Webinar<br \/>\nOnline &amp; On-demand<\/h2>\n<p>Dolores vero sunt quos corrupti ad explicabo maxime id aspernatur. Quae id vel voluptatem impedit odit. Omnis eos sit voluptas aut sed omnis ipsa. Mollitia non vel provident et cum dolore porro. Nesciunt nihil accusamus voluptatum eos non. Consectetur facere similique tempora corrupti voluptatem.<\/p>\n<p>Esse suscipit quasi. Dolor iste ut sapiente deleniti et fugiat asperiores. Et velit odio porro explicabo placeat. Voluptatem temporibus sed iste. Corrupti libero et fugit deserunt corporis omnis.<\/p>\n<\/div>\n<p>[\/vc_column_text][vc_btn title=&#8221;Button default&#8221; el_class=&#8221;btn btn-bg btn-md&#8221;][\/vc_column_inner][vc_column_inner el_class=&#8221;right&#8221; width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;863&#8243; img_size=&#8221;full&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; el_class=&#8221;single-case-study-form shopper-detail-form&#8221;][vc_column el_class=&#8221;container&#8221;][vc_row_inner][vc_column_inner el_class=&#8221;form-content&#8221; width=&#8221;1\/2&#8243;]<div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t   <div class=\"wpb_text_column wpb_content_element \">\n\t\t      <div class=\"wpb_wrapper\">\n\t\t\t    <h2>Our latest shopper insights \u2013 at your fingertips<\/h2>\n\t\t\t    Our national How America Shops\u00ae surveys explain what\u2019s driving shopping behaviors, sentiments that influence how and where shoppers spend time and money what engages them emotionally, how categories and the retail landscape will be impacted.<\/p>\n<p><strong>If you\u2019re not a subscriber, send us a message using the form here.<\/strong><\/p>\n<p><strong>If you are a subscriber, <\/strong>you can<strong> access the report <\/strong>by <span style=\"font-family: lora, serif;\"><a href=\"https:\/\/sil.wslstrategicretail.com\/reports?cat0=9\" target=\"_blank\" rel=\"noopener\">signing into your account<\/a>.<\/span>\n\t\t      <\/div>\n\t\t   <\/div>\n\t\t   <div class=\"wpb_raw_code wpb_content_element wpb_raw_html\">\n\t\t      <div class=\"wpb_wrapper\"><\/div>\n\t\t   <\/div>\n\t\t   <div class=\"wpb_single_image wpb_content_element vc_align_left export-image\">\n\t\t      <figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img src=\"https:\/\/wsl-wp-staging.s3.amazonaws.com\/wp-content\/uploads\/2023\/08\/09132749\/DebbieK.png\" class=\"vc_single_image-img attachment-full\"><\/div>\n\t\t     <\/figure>\n\t\t   <\/div>\n\t\t   <div class=\"wpb_text_column wpb_content_element export-title\">\n\t\t      <div class=\"wpb_wrapper\">\n\t\t\t<h2><strong>Questions?<\/strong> Ask our expert<br>\n\t\t\t   <strong>Debbie Kelly,<\/strong> Director of Insights\n\t\t\t<\/h2>\n\t\t      <\/div>\n\t\t   <\/div>\n\t\t<\/div>\n\t     <\/div>[\/vc_column_inner][vc_column_inner el_class=&#8221;form-part form-style&#8221; width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h2>Ask a question.<\/h2>\n<p>[\/vc_column_text][vc_column_text]<div class=\"wpcf7 no-js\" id=\"wpcf7-f507-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/wp-json\/wp\/v2\/shopper-research\/9689#wpcf7-f507-o1\" method=\"post\" class=\"wpcf7-form init\" id=\"form-ask_question_shopper_507\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"507\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.7.2\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f507-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/div>\n<div style=\"display:none;\"><span class=\"wpcf7-form-control-wrap\" data-name=\"url-field\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"url-field\" \/><\/span><\/div>\n<div class=\"form-field\"><span class=\"wpcf7-form-control-wrap\" data-name=\"Name\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Name*\" value=\"\" type=\"text\" name=\"Name\" \/><\/span><\/div>\n<div class=\"form-field\"><span class=\"wpcf7-form-control-wrap\" data-name=\"LastName\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Last Name*\" value=\"\" type=\"text\" name=\"LastName\" \/><\/span><\/div>\n<div class=\"form-field\"><span class=\"wpcf7-form-control-wrap\" data-name=\"WorkEmail\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-email wpcf7-validates-as-required wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Work Email*\" value=\"\" type=\"email\" name=\"WorkEmail\" \/><\/span><\/div>\n<div class=\"form-field\"><span class=\"wpcf7-form-control-wrap\" data-name=\"TypeSomething\"><textarea cols=\"40\" rows=\"10\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Type something...*\" name=\"TypeSomething\"><\/textarea><\/span><\/div>\n<div class=\"form-action\"><input class=\"wpcf7-form-control has-spinner wpcf7-submit\" type=\"submit\" value=\"Submit\" \/><\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div><\/form><\/div>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]\t<div class=\"backToCaseStudy\">\n\t    <a href=\"javascript:history.back()\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\"><defs><clipPath id=\"clip-path\"><rect class=\"cls-1\" width=\"20\" height=\"20\"><\/rect><\/clipPath><\/defs><g id=\"Arrow_Left\" data-name=\"Arrow Left\" class=\"cls-2\"><path id=\"Path_10\" data-name=\"Path 10\" class=\"cls-3\" d=\"M10.168,0,8.319,1.849l7,7H0v2.641H15.318l-7,7,1.849,1.849L20.335,10.168Z\" transform=\"translate(20.335 20.335) rotate(180)\"><\/path><\/g><\/svg> Go back to Shopper Research<\/a>\n\t<\/div>\n\t[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n","protected":false},"featured_media":9692,"template":"","shopper_insights_categories":[733,731,730],"shopper_segments":[747,749,743,748,742,740,744,746,745,750,741,1103,1104,1105],"channels":[681],"retailers":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Shoppers&#039; View of The Future of Health - WSL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wslstrategicretail.com\/shopper-research\/shoppers-view-of-the-future-of-health\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shoppers&#039; View of The Future of Health - WSL\" \/>\n<meta property=\"og:description\" content=\"[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; el_class=&#8221;inner&#8221;][vc_column el_class=&#8221;container&#8221;][vc_row_inner][vc_column_inner el_class=&#8221;left&#8221; width=&#8221;1\/2&#8243;][vc_column_text]In this report we present a view of shopper attitudes, behaviors and perceptions of health and wellness. We examine what it looks like now vs. the recent past, as well as how we expect it to evolve and change in the future.\u00a0 We saw that shoppers\u2019 ratings of their overall ... 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