{"id":9590,"date":"2024-06-14T14:46:51","date_gmt":"2024-06-14T14:46:51","guid":{"rendered":"https:\/\/wslstrategicretail.com\/?post_type=case-studies&#038;p=9590"},"modified":"2024-06-14T14:50:54","modified_gmt":"2024-06-14T14:50:54","slug":"rx-to-otc-global-switch-strategy","status":"publish","type":"case-studies","link":"https:\/\/wslstrategicretail.com\/case-studies\/rx-to-otc-global-switch-strategy\/","title":{"rendered":"Rx to OTC Global Switch Strategy"},"content":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; el_class=&#8221;inner&#8221;][vc_column el_class=&#8221;container&#8221;][vc_row_inner][vc_column_inner el_class=&#8221;aside&#8221; width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<h2>Situation<\/h2>\n<p>A leading healthcare company was building an Rx to OTC switch strategy for a highly sensitive sexual health product in several global markets. It needed to understand challenges it might face in different countries for the launch.<\/p>\n<h2>WSL Process<\/h2>\n<p>WSL created a framework for the switch launch in each market. <strong>Specifically, WSL\u2026<\/strong><\/p>\n<p>Conducted research to understand the social trends, competitive landscape, and regulatory laws in each country.<\/p>\n<p>Interviewed key stakeholders to obtain their opinion on what was needed for a successful launch\/switch in their country.<\/p>\n<p>Deployed WSL local scouts to assess and create a virtual tour of how sensitive health products are discussed, promoted, and displayed at retail.<\/p>\n<p>Created a playbook for each country detailing the shopper journey, potential category partnerships, digital tools and resources needed, and recommendations to execute.<\/p>\n<h2>Impact<\/h2>\n<p>The framework and playbook were used to jumpstart the launch switch shopper strategy work and provide ideas and opportunities for the company to explore in each country.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=&#8221;sidebar&#8221; width=&#8221;1\/3&#8243;][vc_column_text]\t\t    <div class=\"sidebar-widget\">\n\t        <h4>\n\t\t    WSL Services Used\t        <\/h4>\n\t        <ul>\n\t\t    \t\t\t\t\t    \t<li><a href=\"https:\/\/wslstrategicretail.com\/shopper-research\/\" target=\"_blank\">Qualitative Research<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t    \t<li><a href=\"https:\/\/wslstrategicretail.com\/consulting\/#ConsultingServices\" target=\"_blank\">Stakeholders Interviews<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t    \t<li><a href=\"https:\/\/wslstrategicretail.com\/retail-innovators\/\" target=\"_blank\">Global Retail Innovation Evaluation (Scouts)<\/a><\/li>\n\t\t\t\t\t\t\t        <\/ul>\n\t    <\/div>\n\t    \t\t    <div class=\"sidebar-widget\">\n\t        <h4>\n\t\t    Methodologies Used\t        <\/h4>\n\t        <ul>\n\t\t    \t\t\t\t\t    \t<li>Research external sources<\/li>\n\t\t\t\t\t\t\t\t\t\t\t    \t<li>One-on-one stakeholder interviews<\/li>\n\t\t\t\t\t\t\t\t\t\t\t    \t<li>In-market assessment and interviews (including video tours)<\/li>\n\t\t\t\t\t\t\t        <\/ul>\n\n\t    <\/div>\n\t    \t\t    <div class=\"sidebar-widget deliverables\">\n\t        <h4>\n\t\t    Deliverables\t        <\/h4>\n\t        <ul>\n\t\t    \t\t\t<li>Strategic framework & playbook by country<\/li>\n\t\t\t\t        <\/ul>\n\t    <\/div>\n\t    \t\t\n\n\t<div class=\"sidebar-btn\">\n\t    <div class=\"btn btn-border btn-md\">\n\t\t<a href=\"\/contact\">Contact us for more<\/a>\n\t    <\/div>\n\t<\/div>\n\n\t[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; disable_element=&#8221;yes&#8221; el_class=&#8221;single-case-study-images&#8221;][vc_column el_class=&#8221;container&#8221;][vc_row_inner][vc_column_inner el_class=&#8221;left&#8221; width=&#8221;2\/3&#8243;][vc_column_text]<img class=\"alignnone wp-image-706 size-full\" src=\"https:\/\/wsl.evdpl.com\/wp-content\/uploads\/2022\/04\/content_big_img.png\" alt=\"\" width=\"1137\" height=\"522\" srcset=\"https:\/\/wsl-wp-staging.s3.amazonaws.com\/wp-content\/uploads\/2022\/04\/26060741\/content_big_img.png 1137w, https:\/\/wsl-wp-staging.s3.amazonaws.com\/wp-content\/uploads\/2022\/04\/26060741\/content_big_img-300x138.png 300w, https:\/\/wsl-wp-staging.s3.amazonaws.com\/wp-content\/uploads\/2022\/04\/26060741\/content_big_img-1024x470.png 1024w, https:\/\/wsl-wp-staging.s3.amazonaws.com\/wp-content\/uploads\/2022\/04\/26060741\/content_big_img-768x353.png 768w\" sizes=\"(max-width: 1137px) 100vw, 1137px\" \/>[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=&#8221;right&#8221; width=&#8221;1\/3&#8243;][vc_column_text]<img class=\"alignnone size-medium wp-image-707\" src=\"https:\/\/wsl.evdpl.com\/wp-content\/uploads\/2022\/04\/content_small_img-300x279.png\" alt=\"\" width=\"300\" height=\"279\" srcset=\"https:\/\/wsl-wp-staging.s3.amazonaws.com\/wp-content\/uploads\/2022\/04\/26060741\/content_small_img-300x279.png 300w, https:\/\/wsl-wp-staging.s3.amazonaws.com\/wp-content\/uploads\/2022\/04\/26060741\/content_small_img.png 559w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; el_class=&#8221;single-case-study-form&#8221;][vc_column el_class=&#8221;container&#8221;][vc_row_inner][vc_column_inner el_class=&#8221;form-content&#8221; width=&#8221;1\/2&#8243;]<div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t   <div class=\"wpb_text_column wpb_content_element \">\n\t\t      <div class=\"wpb_wrapper\">\n\t\t\t    <h2>More insights behind the curtain<\/h2>\n\t\t\t    If you like what you see, but don\u2019t see exactly what you are looking for, let us know. This form will get the ball rolling.\n\t\t      <\/div>\n\t\t   <\/div>\n\t\t   <div class=\"wpb_raw_code wpb_content_element wpb_raw_html\">\n\t\t      <div class=\"wpb_wrapper\"><\/div>\n\t\t   <\/div>\n\t\t   <div class=\"wpb_single_image wpb_content_element vc_align_left export-image\">\n\t\t      <figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img src=\"https:\/\/wsl-wp-staging.s3.amazonaws.com\/wp-content\/uploads\/2023\/01\/11213854\/CandaceCo.png\" class=\"vc_single_image-img attachment-full\"><\/div>\n\t\t     <\/figure>\n\t\t   <\/div>\n\t\t   <div class=\"wpb_text_column wpb_content_element export-title\">\n\t\t      <div class=\"wpb_wrapper\">\n\t\t\t<h2><strong>Questions?<\/strong> Ask our expert<br>\n\t\t\t   <strong>Candace Corlett,<\/strong> President, WSL\n\t\t\t<\/h2>\n\t\t      <\/div>\n\t\t   <\/div>\n\t\t<\/div>\n\t     <\/div>[\/vc_column_inner][vc_column_inner el_class=&#8221;form-part form-style&#8221; width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h2>Ask a question.<\/h2>\n<p>[\/vc_column_text][vc_column_text]<div class=\"wpcf7 no-js\" id=\"wpcf7-f507-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/wp-json\/wp\/v2\/case-studies\/9590#wpcf7-f507-o1\" method=\"post\" class=\"wpcf7-form init\" id=\"form-ask_question_case_studies\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"507\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.7.2\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f507-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/div>\n<div style=\"display:none;\"><span class=\"wpcf7-form-control-wrap\" data-name=\"url-field\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"url-field\" \/><\/span><\/div>\n<div class=\"form-field\"><span class=\"wpcf7-form-control-wrap\" data-name=\"Name\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Name*\" value=\"\" type=\"text\" name=\"Name\" \/><\/span><\/div>\n<div class=\"form-field\"><span class=\"wpcf7-form-control-wrap\" data-name=\"LastName\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Last Name*\" value=\"\" type=\"text\" name=\"LastName\" \/><\/span><\/div>\n<div class=\"form-field\"><span class=\"wpcf7-form-control-wrap\" data-name=\"WorkEmail\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-email wpcf7-validates-as-required wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Work Email*\" value=\"\" type=\"email\" name=\"WorkEmail\" \/><\/span><\/div>\n<div class=\"form-field\"><span class=\"wpcf7-form-control-wrap\" data-name=\"TypeSomething\"><textarea cols=\"40\" rows=\"10\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Type something...*\" name=\"TypeSomething\"><\/textarea><\/span><\/div>\n<div class=\"form-action\"><input class=\"wpcf7-form-control has-spinner wpcf7-submit\" type=\"submit\" value=\"Submit\" \/><\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div><\/form><\/div>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]\t<div class=\"backToCaseStudy\">\n\t    <a href=\"javascript:history.back()\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\"><defs><clipPath id=\"clip-path\"><rect class=\"cls-1\" width=\"20\" height=\"20\"\/><\/clipPath><\/defs><g id=\"Arrow_Left\" data-name=\"Arrow Left\" class=\"cls-2\"><path id=\"Path_10\" data-name=\"Path 10\" class=\"cls-3\" d=\"M10.168,0,8.319,1.849l7,7H0v2.641H15.318l-7,7,1.849,1.849L20.335,10.168Z\" transform=\"translate(20.335 20.335) rotate(180)\"\/><\/g><\/svg> Go back to Case Studies<\/a>\n\t<\/div>\n\t[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n","protected":false},"featured_media":9593,"template":"","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rx to OTC Global Switch Strategy - WSL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wslstrategicretail.com\/case-studies\/rx-to-otc-global-switch-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rx to OTC Global Switch Strategy - WSL\" \/>\n<meta property=\"og:description\" content=\"[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; el_class=&#8221;inner&#8221;][vc_column el_class=&#8221;container&#8221;][vc_row_inner][vc_column_inner el_class=&#8221;aside&#8221; width=&#8221;2\/3&#8243;][vc_column_text] Situation A leading healthcare company was building an Rx to OTC switch strategy for a highly sensitive sexual health product in several global markets. It needed to understand challenges it might face in different countries for the launch. WSL Process WSL created a framework for the switch launch in ... Read more\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wslstrategicretail.com\/case-studies\/rx-to-otc-global-switch-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"WSL\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-14T14:50:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wsl-wp-staging.s3.amazonaws.com\/wp-content\/uploads\/2024\/06\/14144423\/1920x500_MainBanner-SanofiHorseshoe.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wslstrategicretail.com\/case-studies\/rx-to-otc-global-switch-strategy\/\",\"url\":\"https:\/\/wslstrategicretail.com\/case-studies\/rx-to-otc-global-switch-strategy\/\",\"name\":\"Rx to OTC Global Switch Strategy - WSL\",\"isPartOf\":{\"@id\":\"https:\/\/wslstrategicretail.com\/#website\"},\"datePublished\":\"2024-06-14T14:46:51+00:00\",\"dateModified\":\"2024-06-14T14:50:54+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/wslstrategicretail.com\/case-studies\/rx-to-otc-global-switch-strategy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wslstrategicretail.com\/case-studies\/rx-to-otc-global-switch-strategy\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wslstrategicretail.com\/case-studies\/rx-to-otc-global-switch-strategy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/wslstrategicretail.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Rx to OTC Global Switch Strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wslstrategicretail.com\/#website\",\"url\":\"https:\/\/wslstrategicretail.com\/\",\"name\":\"WSL\",\"description\":\"Retail Strategy and Market Research Consultants\",\"publisher\":{\"@id\":\"https:\/\/wslstrategicretail.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wslstrategicretail.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/wslstrategicretail.com\/#organization\",\"name\":\"WSL\",\"url\":\"https:\/\/wslstrategicretail.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/wslstrategicretail.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/wsl-wp-staging.s3.amazonaws.com\/wp-content\/uploads\/2022\/04\/26060754\/WSL-Logo-bl.svg\",\"contentUrl\":\"https:\/\/wsl-wp-staging.s3.amazonaws.com\/wp-content\/uploads\/2022\/04\/26060754\/WSL-Logo-bl.svg\",\"width\":242,\"height\":141,\"caption\":\"WSL\"},\"image\":{\"@id\":\"https:\/\/wslstrategicretail.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Rx to OTC Global Switch Strategy - WSL","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wslstrategicretail.com\/case-studies\/rx-to-otc-global-switch-strategy\/","og_locale":"en_US","og_type":"article","og_title":"Rx to OTC Global Switch Strategy - WSL","og_description":"[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; el_class=&#8221;inner&#8221;][vc_column el_class=&#8221;container&#8221;][vc_row_inner][vc_column_inner el_class=&#8221;aside&#8221; width=&#8221;2\/3&#8243;][vc_column_text] Situation A leading healthcare company was building an Rx to OTC switch strategy for a highly sensitive sexual health product in several global markets. It needed to understand challenges it might face in different countries for the launch. WSL Process WSL created a framework for the switch launch in ... 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