{"id":9586,"date":"2024-06-14T14:42:54","date_gmt":"2024-06-14T14:42:54","guid":{"rendered":"https:\/\/wslstrategicretail.com\/?post_type=case-studies&#038;p=9586"},"modified":"2024-06-14T14:42:54","modified_gmt":"2024-06-14T14:42:54","slug":"the-different-faces-of-beauty-wellness","status":"publish","type":"case-studies","link":"https:\/\/wslstrategicretail.com\/case-studies\/the-different-faces-of-beauty-wellness\/","title":{"rendered":"The Different Faces of Beauty &#038; Wellness (Retail Safari\u00ae)"},"content":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; el_class=&#8221;inner&#8221;][vc_column el_class=&#8221;container&#8221;][vc_row_inner][vc_column_inner el_class=&#8221;aside&#8221; width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<h2>Situation<\/h2>\n<p>In connection to its annual NIQ C360 Conference in Los Angeles, WSL partnered with the NIQ Beauty division to provide a Retail Safari\u00ae to immerse invited Beauty executives in innovative beauty and wellness retail.<\/p>\n<h2>WSL Process<\/h2>\n<p>WSL planned and facilitated the Retail Safari\u00ae in Los Angeles, taking Beauty executives to stores in the West Hollywood area.<\/p>\n<p>WSL set the stage with How America Shops\u00ae data on emerging trends in beauty and wellness. We then took participants through different beauty &amp; wellness experiences (grocery, outdoor mall, luxury, specialty boutiques, mainstream brand store). The Retail Safari\u00ae showcased how beauty and wellness are being delivered across different types of retailers and brands and identified trends and themes that visionary retailers and brands are executing in beauty &amp; wellness.<\/p>\n<p>WSL led the group and facilitated discussions to ensure the output was meaningful and inspirational for future growth strategy.<\/p>\n<h2>Impact<\/h2>\n<p>The Retail Safari\u00ae spark conversations between participants around the different ways beauty and wellness innovation is being executed in the LA market, and showcased best practices for shopper engagement.<\/p>\n<p>It also created a more personal and intimate setting for NIQ to engage with clients and prospects.<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p>\u201cWe just wanted to thank you again for hosting our Retail Safari\u00ae in LA. It\u00a0 got rave reviews from our clients, and you made it so simple and seamless for everyone. I know there is a ton of work that goes on behind the scenes, but you made it look so easy. We are truly grateful for your partnership.\u201d \u2014 Anna Mayo, NIQ VP Beauty Vertical<\/p>\n<p>\u201cL&#8217;Or\u00e9al specifically said that the Safari was amazing and &#8220;expertly curated.\u201d \u2014 John Busardo, NIQ SVP Beauty &amp; Healthcare Vertical<\/p>\n<p>\u201cOur clients loved the safari ! Such a personal and relevant way to kick off the week! Thank you all for your hard work in preparation and execution!\u201d \u2014 Tara James, NIQ SVP Global Beauty Vertical<\/p><\/blockquote>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=&#8221;sidebar&#8221; width=&#8221;1\/3&#8243;][vc_column_text]\t\t    <div class=\"sidebar-widget\">\n\t        <h4>\n\t\t    WSL Services Used\t        <\/h4>\n\t        <ul>\n\t\t    \t\t\t\t\t    \t<li><a href=\"https:\/\/wslstrategicretail.com\/retail-innovators\/#WhatisRS\" target=\"_blank\">In-Person Retail Safari\u00ae<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t    \t<li><a href=\"https:\/\/wslstrategicretail.com\/shopper-research\/\" target=\"_blank\">How America Shops\u00ae shopper insights<\/a><\/li>\n\t\t\t\t\t\t\t        <\/ul>\n\t    <\/div>\n\t    \t\t    <div class=\"sidebar-widget\">\n\t        <h4>\n\t\t    Methodologies Used\t        <\/h4>\n\t        <ul>\n\t\t    \t\t\t\t\t    \t<li>Selecting stores to showcase the diversity of ways brands and retailers execute diverse visions of beauty and wellness.<\/li>\n\t\t\t\t\t\t\t\t\t\t\t    \t<li>Engaging participants throughout the Retail Safari\u00ae to ensure they were focused on shopper needs.<\/li>\n\t\t\t\t\t\t\t        <\/ul>\n\n\t    <\/div>\n\t    \t\t    <div class=\"sidebar-widget deliverables\">\n\t        <h4>\n\t\t    Deliverables\t        <\/h4>\n\t        <ul>\n\t\t    \t\t\t<li>Retail Safari\u00ae map<\/li>\n\t\t\t\t        <\/ul>\n\t    <\/div>\n\t    \t\t\n\n\t<div class=\"sidebar-btn\">\n\t    <div class=\"btn btn-border btn-md\">\n\t\t<a href=\"\/contact\">Contact us for more<\/a>\n\t    <\/div>\n\t<\/div>\n\n\t[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; disable_element=&#8221;yes&#8221; el_class=&#8221;single-case-study-images&#8221;][vc_column el_class=&#8221;container&#8221;][vc_row_inner][vc_column_inner el_class=&#8221;left&#8221; width=&#8221;2\/3&#8243;][vc_column_text]<img class=\"alignnone wp-image-706 size-full\" src=\"https:\/\/wsl.evdpl.com\/wp-content\/uploads\/2022\/04\/content_big_img.png\" alt=\"\" width=\"1137\" height=\"522\" srcset=\"https:\/\/wsl-wp-staging.s3.amazonaws.com\/wp-content\/uploads\/2022\/04\/26060741\/content_big_img.png 1137w, https:\/\/wsl-wp-staging.s3.amazonaws.com\/wp-content\/uploads\/2022\/04\/26060741\/content_big_img-300x138.png 300w, https:\/\/wsl-wp-staging.s3.amazonaws.com\/wp-content\/uploads\/2022\/04\/26060741\/content_big_img-1024x470.png 1024w, https:\/\/wsl-wp-staging.s3.amazonaws.com\/wp-content\/uploads\/2022\/04\/26060741\/content_big_img-768x353.png 768w\" sizes=\"(max-width: 1137px) 100vw, 1137px\" \/>[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=&#8221;right&#8221; width=&#8221;1\/3&#8243;][vc_column_text]<img class=\"alignnone size-medium wp-image-707\" src=\"https:\/\/wsl.evdpl.com\/wp-content\/uploads\/2022\/04\/content_small_img-300x279.png\" alt=\"\" width=\"300\" height=\"279\" srcset=\"https:\/\/wsl-wp-staging.s3.amazonaws.com\/wp-content\/uploads\/2022\/04\/26060741\/content_small_img-300x279.png 300w, https:\/\/wsl-wp-staging.s3.amazonaws.com\/wp-content\/uploads\/2022\/04\/26060741\/content_small_img.png 559w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; el_class=&#8221;single-case-study-form&#8221;][vc_column el_class=&#8221;container&#8221;][vc_row_inner][vc_column_inner el_class=&#8221;form-content&#8221; width=&#8221;1\/2&#8243;]<div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t   <div class=\"wpb_text_column wpb_content_element \">\n\t\t      <div class=\"wpb_wrapper\">\n\t\t\t    <h2>More insights behind the curtain<\/h2>\n\t\t\t    If you like what you see, but don\u2019t see exactly what you are looking for, let us know. This form will get the ball rolling.\n\t\t      <\/div>\n\t\t   <\/div>\n\t\t   <div class=\"wpb_raw_code wpb_content_element wpb_raw_html\">\n\t\t      <div class=\"wpb_wrapper\"><\/div>\n\t\t   <\/div>\n\t\t   <div class=\"wpb_single_image wpb_content_element vc_align_left export-image\">\n\t\t      <figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img src=\"https:\/\/wsl-wp-staging.s3.amazonaws.com\/wp-content\/uploads\/2023\/01\/11213854\/CandaceCo.png\" class=\"vc_single_image-img attachment-full\"><\/div>\n\t\t     <\/figure>\n\t\t   <\/div>\n\t\t   <div class=\"wpb_text_column wpb_content_element export-title\">\n\t\t      <div class=\"wpb_wrapper\">\n\t\t\t<h2><strong>Questions?<\/strong> Ask our expert<br>\n\t\t\t   <strong>Candace Corlett,<\/strong> President, WSL\n\t\t\t<\/h2>\n\t\t      <\/div>\n\t\t   <\/div>\n\t\t<\/div>\n\t     <\/div>[\/vc_column_inner][vc_column_inner el_class=&#8221;form-part form-style&#8221; width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h2>Ask a question.<\/h2>\n<p>[\/vc_column_text][vc_column_text]<div class=\"wpcf7 no-js\" id=\"wpcf7-f507-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/wp-json\/wp\/v2\/case-studies\/9586#wpcf7-f507-o1\" method=\"post\" class=\"wpcf7-form init\" id=\"form-ask_question_case_studies\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"507\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.7.2\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f507-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/div>\n<div style=\"display:none;\"><span class=\"wpcf7-form-control-wrap\" data-name=\"url-field\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"url-field\" \/><\/span><\/div>\n<div class=\"form-field\"><span class=\"wpcf7-form-control-wrap\" data-name=\"Name\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Name*\" value=\"\" type=\"text\" name=\"Name\" \/><\/span><\/div>\n<div class=\"form-field\"><span class=\"wpcf7-form-control-wrap\" data-name=\"LastName\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Last Name*\" value=\"\" type=\"text\" name=\"LastName\" \/><\/span><\/div>\n<div class=\"form-field\"><span class=\"wpcf7-form-control-wrap\" data-name=\"WorkEmail\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-email wpcf7-validates-as-required wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Work Email*\" value=\"\" type=\"email\" name=\"WorkEmail\" \/><\/span><\/div>\n<div class=\"form-field\"><span class=\"wpcf7-form-control-wrap\" data-name=\"TypeSomething\"><textarea cols=\"40\" rows=\"10\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Type something...*\" name=\"TypeSomething\"><\/textarea><\/span><\/div>\n<div class=\"form-action\"><input class=\"wpcf7-form-control has-spinner wpcf7-submit\" type=\"submit\" value=\"Submit\" \/><\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div><\/form><\/div>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]\t<div class=\"backToCaseStudy\">\n\t    <a href=\"javascript:history.back()\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\"><defs><clipPath id=\"clip-path\"><rect class=\"cls-1\" width=\"20\" height=\"20\"\/><\/clipPath><\/defs><g id=\"Arrow_Left\" data-name=\"Arrow Left\" class=\"cls-2\"><path id=\"Path_10\" data-name=\"Path 10\" class=\"cls-3\" d=\"M10.168,0,8.319,1.849l7,7H0v2.641H15.318l-7,7,1.849,1.849L20.335,10.168Z\" transform=\"translate(20.335 20.335) rotate(180)\"\/><\/g><\/svg> Go back to Case Studies<\/a>\n\t<\/div>\n\t[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n","protected":false},"featured_media":9589,"template":"","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Different Faces of Beauty &amp; Wellness (Retail Safari\u00ae) - WSL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wslstrategicretail.com\/case-studies\/the-different-faces-of-beauty-wellness\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Different Faces of Beauty &amp; Wellness (Retail Safari\u00ae) - WSL\" \/>\n<meta property=\"og:description\" content=\"[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; el_class=&#8221;inner&#8221;][vc_column el_class=&#8221;container&#8221;][vc_row_inner][vc_column_inner el_class=&#8221;aside&#8221; width=&#8221;2\/3&#8243;][vc_column_text] Situation In connection to its annual NIQ C360 Conference in Los Angeles, WSL partnered with the NIQ Beauty division to provide a Retail Safari\u00ae to immerse invited Beauty executives in innovative beauty and wellness retail. WSL Process WSL planned and facilitated the Retail Safari\u00ae in Los Angeles, taking Beauty ... 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