{"id":9578,"date":"2024-06-13T22:09:01","date_gmt":"2024-06-13T22:09:01","guid":{"rendered":"https:\/\/wslstrategicretail.com\/?post_type=case-studies&#038;p=9578"},"modified":"2024-06-14T14:50:04","modified_gmt":"2024-06-14T14:50:04","slug":"bringing-the-shopper-voice-to-jbp","status":"publish","type":"case-studies","link":"https:\/\/wslstrategicretail.com\/case-studies\/bringing-the-shopper-voice-to-jbp\/","title":{"rendered":"Bringing the Shopper Voice to JBP"},"content":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; el_class=&#8221;inner&#8221;][vc_column el_class=&#8221;container&#8221;][vc_row_inner][vc_column_inner el_class=&#8221;aside&#8221; width=&#8221;2\/3&#8243;][vc_column_text]<\/p>\n<h2>Situation<\/h2>\n<p>A multinational pharmaceutical company wanted to create more meaningful \u201cselling stories\u201d that resonated with the [American Retail Corporation] and its guests to drive OTC sales.<\/p>\n<h2>WSL Process<\/h2>\n<p>Reviewed client retail presentations to determine where WSL\u2019s data and insights could add compelling value to the selling story.<\/p>\n<p>Leveraged WSL\u2019s How America Shops\u00ae data to enhance our client\u2019s understanding of the [American Retail Corporation] guests\u2019 needs, priorities, and expectations \u2013 in general and in health and wellness. To show that our client was Guest-centric in it approach.<\/p>\n<p>Developed a fresh, unique storyline by weaving together WSL and client insights to deliver a compelling and impactful proposition for the [American Retail Corporation].<\/p>\n<p>Workshopped with the client to further refine the [American Retail Corporation] Guest story into a meaningful selling strategy.<\/p>\n<p>Provided creative input on how to present the story to [American Retail Corporation], and worked with the client\u2019s shopper marketing agency to translate insights into innovative endcap programs.<\/p>\n<h2>Impact<\/h2>\n<p>WSL developed a compelling story that ensured the [American Retail Corporation] Guest \u201cvoice\u201d and needs were reflected in the strategy and selling proposition.<\/p>\n<p>&nbsp;<\/p>\n<blockquote><p>\u201cWSL\u2019s insights were very in line with [American Retail Corporation]\u2019s key messages. THANK YOU WSL for helping us to prepare and show up well for the customer! It was the first time they actually leaned into what we had to say.\u201d<\/p><\/blockquote>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=&#8221;sidebar&#8221; width=&#8221;1\/3&#8243;][vc_column_text]\t\t    <div class=\"sidebar-widget\">\n\t        <h4>\n\t\t    WSL Services Used\t        <\/h4>\n\t        <ul>\n\t\t    \t\t\t\t\t    \t<li><a href=\"https:\/\/wslstrategicretail.com\/shopper-research\/\" target=\"_blank\">How America Shops\u00ae shopper insights<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t    \t<li><a href=\"https:\/\/wslstrategicretail.com\/consulting\/#ConsultingServices\" target=\"_blank\">Story telling<\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t    \t<li><a href=\"https:\/\/wslstrategicretail.com\/consulting\/#ConsultingServices\" target=\"_blank\">Workshopping<\/a><\/li>\n\t\t\t\t\t\t\t        <\/ul>\n\t    <\/div>\n\t    \t\t    <div class=\"sidebar-widget\">\n\t        <h4>\n\t\t    Methodologies Used\t        <\/h4>\n\t        <ul>\n\t\t    \t\t\t\t\t    \t<li>Analyze How America Shops\u00ae data by name brand retailer guests<\/li>\n\t\t\t\t\t\t\t\t\t\t\t    \t<li>Story telling skills to create a cohesive selling storyline<\/li>\n\t\t\t\t\t\t\t\t\t\t\t    \t<li>Workshopped with Sales Team to develop the storyline and build out the strategy, in-store program and retail media support<\/li>\n\t\t\t\t\t\t\t        <\/ul>\n\n\t    <\/div>\n\t    \t\t    <div class=\"sidebar-widget deliverables\">\n\t        <h4>\n\t\t    Deliverables\t        <\/h4>\n\t        <ul>\n\t\t    \t\t\t<li>Redesigned client presentation and provided upfront slides for client\/retailer meeting<\/li>\n\t\t\t\t        <\/ul>\n\t    <\/div>\n\t    \t\t\n\n\t<div class=\"sidebar-btn\">\n\t    <div class=\"btn btn-border btn-md\">\n\t\t<a href=\"\/contact\">Contact us for more<\/a>\n\t    <\/div>\n\t<\/div>\n\n\t[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; disable_element=&#8221;yes&#8221; el_class=&#8221;single-case-study-images&#8221;][vc_column el_class=&#8221;container&#8221;][vc_row_inner][vc_column_inner el_class=&#8221;left&#8221; width=&#8221;2\/3&#8243;][vc_column_text]<img class=\"alignnone wp-image-706 size-full\" src=\"https:\/\/wsl.evdpl.com\/wp-content\/uploads\/2022\/04\/content_big_img.png\" alt=\"\" width=\"1137\" height=\"522\" srcset=\"https:\/\/wsl-wp-staging.s3.amazonaws.com\/wp-content\/uploads\/2022\/04\/26060741\/content_big_img.png 1137w, https:\/\/wsl-wp-staging.s3.amazonaws.com\/wp-content\/uploads\/2022\/04\/26060741\/content_big_img-300x138.png 300w, https:\/\/wsl-wp-staging.s3.amazonaws.com\/wp-content\/uploads\/2022\/04\/26060741\/content_big_img-1024x470.png 1024w, https:\/\/wsl-wp-staging.s3.amazonaws.com\/wp-content\/uploads\/2022\/04\/26060741\/content_big_img-768x353.png 768w\" sizes=\"(max-width: 1137px) 100vw, 1137px\" \/>[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=&#8221;right&#8221; width=&#8221;1\/3&#8243;][vc_column_text]<img class=\"alignnone size-medium wp-image-707\" src=\"https:\/\/wsl.evdpl.com\/wp-content\/uploads\/2022\/04\/content_small_img-300x279.png\" alt=\"\" width=\"300\" height=\"279\" srcset=\"https:\/\/wsl-wp-staging.s3.amazonaws.com\/wp-content\/uploads\/2022\/04\/26060741\/content_small_img-300x279.png 300w, https:\/\/wsl-wp-staging.s3.amazonaws.com\/wp-content\/uploads\/2022\/04\/26060741\/content_small_img.png 559w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; el_class=&#8221;single-case-study-form&#8221;][vc_column el_class=&#8221;container&#8221;][vc_row_inner][vc_column_inner el_class=&#8221;form-content&#8221; width=&#8221;1\/2&#8243;]<div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t   <div class=\"wpb_text_column wpb_content_element \">\n\t\t      <div class=\"wpb_wrapper\">\n\t\t\t    <h2>More insights behind the curtain<\/h2>\n\t\t\t    If you like what you see, but don\u2019t see exactly what you are looking for, let us know. This form will get the ball rolling.\n\t\t      <\/div>\n\t\t   <\/div>\n\t\t   <div class=\"wpb_raw_code wpb_content_element wpb_raw_html\">\n\t\t      <div class=\"wpb_wrapper\"><\/div>\n\t\t   <\/div>\n\t\t   <div class=\"wpb_single_image wpb_content_element vc_align_left export-image\">\n\t\t      <figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img src=\"https:\/\/wsl-wp-staging.s3.amazonaws.com\/wp-content\/uploads\/2023\/01\/11213854\/CandaceCo.png\" class=\"vc_single_image-img attachment-full\"><\/div>\n\t\t     <\/figure>\n\t\t   <\/div>\n\t\t   <div class=\"wpb_text_column wpb_content_element export-title\">\n\t\t      <div class=\"wpb_wrapper\">\n\t\t\t<h2><strong>Questions?<\/strong> Ask our expert<br>\n\t\t\t   <strong>Candace Corlett,<\/strong> President, WSL\n\t\t\t<\/h2>\n\t\t      <\/div>\n\t\t   <\/div>\n\t\t<\/div>\n\t     <\/div>[\/vc_column_inner][vc_column_inner el_class=&#8221;form-part form-style&#8221; 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el_class=&#8221;inner&#8221;][vc_column el_class=&#8221;container&#8221;][vc_row_inner][vc_column_inner el_class=&#8221;aside&#8221; width=&#8221;2\/3&#8243;][vc_column_text] Situation A multinational pharmaceutical company wanted to create more meaningful \u201cselling stories\u201d that resonated with the [American Retail Corporation] and its guests to drive OTC sales. WSL Process Reviewed client retail presentations to determine where WSL\u2019s data and insights could add compelling value to the selling story. Leveraged WSL\u2019s ... 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