{"id":9477,"date":"2024-05-21T19:08:42","date_gmt":"2024-05-21T19:08:42","guid":{"rendered":"https:\/\/wslstrategicretail.com\/?post_type=shopper-research&#038;p=9477"},"modified":"2024-07-03T14:11:00","modified_gmt":"2024-07-03T14:11:00","slug":"seismic-population-shifts","status":"publish","type":"shopper-research","link":"https:\/\/wslstrategicretail.com\/shopper-research\/seismic-population-shifts\/","title":{"rendered":"Seismic Population Shifts Demand New Retail Strategies"},"content":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; el_class=&#8221;inner&#8221;][vc_column el_class=&#8221;container&#8221;][vc_row_inner][vc_column_inner el_class=&#8221;left&#8221; width=&#8221;1\/2&#8243;][vc_column_text]In this study we present a look at how <strong>the changing demographics and household types in America<\/strong> affect shoppers\u2019 behaviors.<\/p>\n<ul>\n<li>We look at the traditional How America Shops\u00ae measures of financial comfort and see security rebound from where it was at the end of 2023 to be more in line with where it\u2019s been in recent years.<\/li>\n<li>We predict how the increase of shoppers living in single-person or multi-generational households will affect not only what they buy, but where and how often they buy it.<\/li>\n<li>Detailed demographic profiles of who the weekly shopper is across different channels and retailers, along with where (\u2026and why!) they\u2019re shopping both more and less often.<\/li>\n<li>Most shoppers prefer to save up their extra money for a big splurge, they do so in little ways like not paying for food delivery, and when they do it\u2019s more likely for a special, physical item rather than an experience. However these\u2014and other\u2014attitudes aren\u2019t consistent across all demographics and household types, and the groups where they diverge might be surprising.<\/li>\n<\/ul>\n<p><strong><br \/>\nWhat we present here is insight to the ways that the American shopping population is changing, for good. How will this affect your retail strategy?<\/strong>[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=&#8221;right&#8221; width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;9479&#8243; img_size=&#8221;full&#8221;][vc_single_image image=&#8221;9480&#8243; img_size=&#8221;full&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; disable_element=&#8221;yes&#8221; el_class=&#8221;retailer-insights-video&#8221;][vc_column el_class=&#8221;container&#8221;][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner el_class=&#8221;left&#8221; width=&#8221;1\/2&#8243;]<div class=\"evdpl-video \" id=\"\" ><div class=\"evdpl-vc-img\"><img src=\"https:\/\/wsl-wp-staging.s3.amazonaws.com\/wp-content\/uploads\/2022\/04\/26060752\/video.jpg\" \/><\/div><a href=\"https:\/\/youtu.be\/v4K_Taf9eP4\" data-fancybox=\"video-gallery\"><img src=\"https:\/\/wsl-wp-staging.s3.amazonaws.com\/wp-content\/uploads\/2022\/04\/26060749\/Play-white-1.png\" \/><\/a><\/div><script type=\"text\/javascript\">jQuery(document).ready(function(){ Fancybox.bind('[data-fancybox=\\'video-gallery\\']', {\n  groupAttr: false,\n}); });<\/script>[\/vc_column_inner][vc_column_inner el_class=&#8221;right&#8221; width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h2>Video clip, webinar, presentation, Retail Safari add on. Utet beatae sed ratione iusto.<\/h2>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; disable_element=&#8221;yes&#8221; el_class=&#8221;webinar-section&#8221;][vc_column el_class=&#8221;container&#8221;][vc_row_inner][vc_column_inner el_class=&#8221;left&#8221; width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<div class=\"form-content\">\n<h2>Webinar<br \/>\nOnline &amp; On-demand<\/h2>\n<p>Dolores vero sunt quos corrupti ad explicabo maxime id aspernatur. Quae id vel voluptatem impedit odit. Omnis eos sit voluptas aut sed omnis ipsa. Mollitia non vel provident et cum dolore porro. Nesciunt nihil accusamus voluptatum eos non. Consectetur facere similique tempora corrupti voluptatem.<\/p>\n<p>Esse suscipit quasi. Dolor iste ut sapiente deleniti et fugiat asperiores. Et velit odio porro explicabo placeat. Voluptatem temporibus sed iste. Corrupti libero et fugit deserunt corporis omnis.<\/p>\n<\/div>\n<p>[\/vc_column_text][vc_btn title=&#8221;Button default&#8221; el_class=&#8221;btn btn-bg btn-md&#8221;][\/vc_column_inner][vc_column_inner el_class=&#8221;right&#8221; width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;863&#8243; img_size=&#8221;full&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; el_class=&#8221;single-case-study-form shopper-detail-form&#8221;][vc_column el_class=&#8221;container&#8221;][vc_row_inner][vc_column_inner el_class=&#8221;form-content&#8221; width=&#8221;1\/2&#8243;]<div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t   <div class=\"wpb_text_column wpb_content_element \">\n\t\t      <div class=\"wpb_wrapper\">\n\t\t\t    <h2>Our latest shopper insights \u2013 at your fingertips<\/h2>\n\t\t\t    Our national How America Shops\u00ae surveys explain what\u2019s driving shopping behaviors, sentiments that influence how and where shoppers spend time and money what engages them emotionally, how categories and the retail landscape will be impacted.<\/p>\n<p><strong>If you\u2019re not a subscriber, send us a message using the form here.<\/strong><\/p>\n<p><strong>If you are a subscriber, <\/strong>you can<strong> access the report <\/strong>by <span style=\"font-family: lora, serif;\"><a href=\"https:\/\/sil.wslstrategicretail.com\/reports?cat0=9\" target=\"_blank\" rel=\"noopener\">signing into your account<\/a>.<\/span>\n\t\t      <\/div>\n\t\t   <\/div>\n\t\t   <div class=\"wpb_raw_code wpb_content_element wpb_raw_html\">\n\t\t      <div class=\"wpb_wrapper\"><\/div>\n\t\t   <\/div>\n\t\t   <div class=\"wpb_single_image wpb_content_element vc_align_left export-image\">\n\t\t      <figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img src=\"https:\/\/wsl-wp-staging.s3.amazonaws.com\/wp-content\/uploads\/2023\/08\/09132749\/DebbieK.png\" class=\"vc_single_image-img attachment-full\"><\/div>\n\t\t     <\/figure>\n\t\t   <\/div>\n\t\t   <div class=\"wpb_text_column wpb_content_element export-title\">\n\t\t      <div class=\"wpb_wrapper\">\n\t\t\t<h2><strong>Questions?<\/strong> Ask our expert<br>\n\t\t\t   <strong>Debbie Kelly,<\/strong> Director of Insights\n\t\t\t<\/h2>\n\t\t      <\/div>\n\t\t   <\/div>\n\t\t<\/div>\n\t     <\/div>[\/vc_column_inner][vc_column_inner el_class=&#8221;form-part form-style&#8221; width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h2>Ask a question.<\/h2>\n<p>[\/vc_column_text][vc_column_text]<div class=\"wpcf7 no-js\" id=\"wpcf7-f507-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/wp-json\/wp\/v2\/shopper-research\/9477#wpcf7-f507-o1\" method=\"post\" class=\"wpcf7-form init\" id=\"form-ask_question_shopper_507\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"507\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.7.2\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f507-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/div>\n<div style=\"display:none;\"><span class=\"wpcf7-form-control-wrap\" data-name=\"url-field\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"url-field\" \/><\/span><\/div>\n<div class=\"form-field\"><span class=\"wpcf7-form-control-wrap\" data-name=\"Name\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Name*\" value=\"\" type=\"text\" name=\"Name\" \/><\/span><\/div>\n<div class=\"form-field\"><span class=\"wpcf7-form-control-wrap\" data-name=\"LastName\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Last Name*\" value=\"\" type=\"text\" name=\"LastName\" \/><\/span><\/div>\n<div class=\"form-field\"><span class=\"wpcf7-form-control-wrap\" data-name=\"WorkEmail\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-email wpcf7-validates-as-required wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Work Email*\" value=\"\" type=\"email\" name=\"WorkEmail\" \/><\/span><\/div>\n<div class=\"form-field\"><span class=\"wpcf7-form-control-wrap\" data-name=\"TypeSomething\"><textarea cols=\"40\" rows=\"10\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Type something...*\" name=\"TypeSomething\"><\/textarea><\/span><\/div>\n<div class=\"form-action\"><input class=\"wpcf7-form-control has-spinner wpcf7-submit\" type=\"submit\" value=\"Submit\" \/><\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div><\/form><\/div>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]\t<div class=\"backToCaseStudy\">\n\t    <a href=\"javascript:history.back()\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\"><defs><clipPath id=\"clip-path\"><rect class=\"cls-1\" width=\"20\" height=\"20\"><\/rect><\/clipPath><\/defs><g id=\"Arrow_Left\" data-name=\"Arrow Left\" class=\"cls-2\"><path id=\"Path_10\" data-name=\"Path 10\" class=\"cls-3\" d=\"M10.168,0,8.319,1.849l7,7H0v2.641H15.318l-7,7,1.849,1.849L20.335,10.168Z\" transform=\"translate(20.335 20.335) rotate(180)\"><\/path><\/g><\/svg> Go back to Shopper Research<\/a>\n\t<\/div>\n\t[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n","protected":false},"featured_media":9482,"template":"","shopper_insights_categories":[1135,729,733,734,731,732,735,730],"shopper_segments":[747,749,743,748,742,740,744,746,745,750,741,1103,1104,1105],"channels":[679,681,680,684,692,695,696,697,698],"retailers":[701,702,1011,703,704,705,706,707,708,714,717,719,720,722,724,725,726],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Seismic Population Shifts Demand New Retail Strategies - WSL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wslstrategicretail.com\/shopper-research\/seismic-population-shifts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Seismic Population Shifts Demand New Retail Strategies - WSL\" \/>\n<meta property=\"og:description\" content=\"[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; 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