{"id":9317,"date":"2024-04-18T18:19:49","date_gmt":"2024-04-18T18:19:49","guid":{"rendered":"https:\/\/wslstrategicretail.com\/?page_id=9317"},"modified":"2024-06-21T17:23:06","modified_gmt":"2024-06-21T17:23:06","slug":"new-studies","status":"publish","type":"page","link":"https:\/\/wslstrategicretail.com\/new-studies\/","title":{"rendered":"New Studies"},"content":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; content_placement=&#8221;middle&#8221; el_class=&#8221;shopper-quick-link&#8221;][vc_column el_class=&#8221;mobile-reverse&#8221;][vc_column_text] \n\t\t<style>\n\t\t    .addReadMore.showlesscontent .SecSec, .addReadMore.showlesscontent .readLess, .addReadMore.showmorecontent .readMore { display: none; }\n\t\t    .addReadMore .readMore, .addReadMore .readLess { margin-left: 2px; cursor: pointer;}\n\t\t    .addReadMoreWrapTxt.showmorecontent .SecSec, .addReadMoreWrapTxt.showmorecontent .readLess { display: block;}\n\t\t<\/style>\n\t\t<div data-vc-full-width-init=\"true\" data-vc-stretch-content=\"true\" class=\"vc_row wpb_row vc_row-fluid fullwidth shopper-insight vc_row-no-padding vc_row-flex banner-main \"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\">\n\t\t\t\t\t<div class=\"banner-loader active\">\n\t\t\t\t\t    <img src=\"https:\/\/wslstrategicretail.com\/wp-content\/themes\/wsl-child\/assets\/images\/wsl-loader.gif\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"top-carousel shopper-research-carousel\">\n\t\t\t\t\t    <div class=\"wpb_wrapper\">\n\t\t\t\t\t\t<div class=\"vc_row wpb_row vc_inner vc_row-fluid banner-image-row\">\n\t\t\t\t\t\t    <div class=\"banner-image image wpb_column vc_column_container vc_col-sm-12\">\n\t\t\t\t\t\t\t\t\t    \t\t\t\t\t<div class=\"vc_column-inner\">\n\t\t    \t\t\t\t\t    <div class=\"wpb_wrapper\">\n\t\t    \t\t\t\t\t\t<div class=\"wpb_single_image wpb_content_element vc_align_left\">\n\t\t    \t\t\t\t\t\t    <figure class=\"wpb_wrapper vc_figure\">\n\t\t    \t\t\t\t\t\t\t<div class=\"vc_single_image-wrapper vc_box_border_grey desktop\"><img src=\"https:\/\/wsl-wp-staging.s3.amazonaws.com\/wp-content\/uploads\/2024\/04\/24134733\/1920x575_HeroBanner-newstudies-scaled.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"\"><\/div>\n\n\t\t    \t\t\t\t\t\t\t<div class=\"vc_single_image-wrapper vc_box_border_grey mobile\" style=\"display:none;\"><img src=\"https:\/\/wsl-wp-staging.s3.amazonaws.com\/wp-content\/uploads\/2024\/04\/24134742\/824x500_MobileHeroBanner-newstudies.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"\"><\/div>\n\t\t    \t\t\t\t\t\t    <\/figure>\n\t\t    \t\t\t\t\t\t<\/div>\n\t\t    \t\t\t\t\t    <\/div>\n\t\t    \t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t    <\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"vc_row wpb_row vc_inner vc_row-fluid banner-content-row container vc_row-o-content-middle vc_row-flex\">\n\t\t\t\t\t\t    <div class=\"banner-content content wpb_column vc_column_container vc_col-sm-12\">\n\n\t\t\t\t\t\t\t<div class=\"vc_column-inner\" style=\"background-color:#e31837;\">\n\t\t\t\t\t\t\t    \t\t    \t\t\t\t\t    <div class=\"wpb_wrapper\">\n\t\t\t    \t\t\t\t\t\t<div class=\"wpb_text_column wpb_content_element  headingSmall\">\n\t\t\t    \t\t\t\t\t\t    <div class=\"wpb_wrapper text\" style=\"color:#ffffff;\">\n\t\t\t    \t\t\t\t\t\t\t\t<h1>Two New How America Shops\u00ae Studies: <span style=\"background-color: #222; color: #fff;\">Shopper Shifts You Need to Understand<\/span><br \/>\nto Grow in 2025 &amp; Beyond<\/h1>\n\t\t\t    \t\t\t\t\t\t    <\/div>\n\t\t\t    \t\t\t\t\t\t<\/div>\n\t\t    \t\t\t\t\t\t\t\t\t    \t\t\t\t\t    <\/div>\n\t\t\t\t\t\t\t    \t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t    <\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t    <\/div>\n\t\t\t\t\t<\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\t\t<script type=\"text\/javascript\">\n\t\t    jQuery(document).ready(function () {\n\t\t\t\/\/This limit you can set after how much characters you want to show Read More.\n\t\t\tvar carLmt = 230;\n\t\t\t\/\/ Text to show when text is collapsed\n\t\t\tvar readMoreTxt = \" ... Read More\";\n\t\t\t\/\/ Text to show when text is expanded\n\t\t\tvar readLessTxt = \" Read Less\";\n\n\t\t\t\/\/Traverse all selectors with this class and manupulate HTML part to show Read More\n\t\t\tjQuery(\".addReadMore\").each(function () {\n\t\t\t    if (jQuery(this).find(\".firstSec\").length)\n\t\t\t\treturn;\n\n\t\t\t    var allstr = jQuery(this).text();\n\t\t\t    if (allstr.length > carLmt) {\n\t\t\t\tvar firstSet = allstr.substring(0, carLmt);\n\t\t\t\tvar secdHalf = allstr.substring(carLmt, allstr.length);\n\t\t\t\tvar strtoadd = firstSet + \"<span class='SecSec'>\" + secdHalf + \"<\/span><span class='readMore'  title='Click to Show More'>\" + readMoreTxt + \"<\/span><span class='readLess' title='Click to Show Less'>\" + readLessTxt + \"<\/span>\";\n\t\t\t\tjQuery(this).html(strtoadd);\n\t\t\t    }\n\n\t\t\t});\n\t\t\t\/\/Read More and Read Less Click Event binding\n\t\t\tjQuery(document).on(\"click\", \".readMore,.readLess\", function () {\n\t\t\t    jQuery(this).closest(\".addReadMore\").toggleClass(\"showlesscontent showmorecontent\");\n\t\t\t});\n\t\t    });\n\t\t<\/script>\n\t\t    \n\t    \t<input type=\"hidden\" id=\"auto_play_slides\" value=\"\" \/>\t\n\t<input type=\"hidden\" id=\"loop_continuous_slides\" value=\"\" \/>\t\n\t<input type=\"hidden\" id=\"dots_navigation_activation\" value=\"\" \/>\t\n\t<input type=\"hidden\" id=\"pause_on_hover\" value=\"\" \/>\t\n\t<input type=\"hidden\" id=\"transition_speed_slide_transition\" value=\"3000\" \/>\n\t<input type=\"hidden\" id=\"time_slide_on_screen_time\" value=\"1000\" \/>\n\t[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; css_animation=&#8221;fadeIn&#8221; el_class=&#8221;shopper-insight-futureShop&#8221; css=&#8221;.vc_custom_1713910837360{background-color: #ffffff !important;}&#8221;][vc_column el_class=&#8221;container&#8221;][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner el_class=&#8221;left&#8221; width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h1>Seismic Population Shifts<\/h1>\n<h3>Demand New Retail Strategies<\/h3>\n<p><strong>May 2024<\/strong><\/p>\n<p><em><span style=\"color: #e31837;\">Insights<\/span> to help brands and retailers.<\/em><\/p>\n<ul>\n<li><strong>Traditional segments shrink: <\/strong>Millennials with children decline.<\/li>\n<li><strong>Choosing a single life. <\/strong>31% of US Pop lives alone (half &lt;50 and half 50+)<\/li>\n<li><strong>Who needs a partner?<\/strong> 34% of adults have never been married.<\/li>\n<li><strong>Kids are expensive.<\/strong> Birth rates -23% vs. 2007; 1.6 children is the new norm.<\/li>\n<li><strong>Multi-generation households.<\/strong> 18% today, + 4 times vs. 1970.<\/li>\n<li><strong>Aging happens<\/strong>. 69mm Boomers vs. 72mm Millennials<\/li>\n<\/ul>\n<p><span style=\"color: #e31837;\"><em>Now What? <\/em><\/span><em>The Study reveals&#8230;<\/em><\/p>\n<ul>\n<li>Which retailers do emerging population segments choose?<\/li>\n<li>Is self-indulgence a real thing?<\/li>\n<li>Does brand loyalty change when you are shopping for 1?<\/li>\n<li>Which categories will grow and decline with the transition from families?<\/li>\n<li>Where does digital and omni shopping fit in the new shopper population?<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=&#8221;right&#8221; width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h1>Shoppers&#8217; View of<br \/>\nThe Future of Health<\/h1>\n<p><strong>July 2024<\/strong><\/p>\n<p><em>Shoppers <span style=\"color: #e31837;\">choose The Future of Health<\/span> that fits their life.<\/em><\/p>\n<ul>\n<li><strong>Perception of my health.<\/strong> By demos that matter: gender, age, income<\/li>\n<li><strong>The top obstacles to health.<\/strong> Is stress still #1? Is depression\/anxiety #1?<\/li>\n<li><strong>Constant Care.<\/strong> Who makes time? Is it affordable? Incentives to better health.<\/li>\n<li><strong>Growing conditions.<\/strong> Obesity, pain, allergies, digestive, heart, skin, hair, etc.<\/li>\n<li><strong>New health professionals.<\/strong> Driven by under 40.<\/li>\n<li><strong>Conditions that matter most.<\/strong> Obesity, Fitness, Vaping, ED, Contraception<\/li>\n<li><strong>Time Drives Digital Health.<\/strong> Tele-pharmacy, Tele-MD, Tele-monitors.<\/li>\n<\/ul>\n<p><span style=\"color: #e31837;\"><em>What\u2019s the Future?<\/em><\/span><\/p>\n<ul>\n<li>The next OTC?<\/li>\n<li><strong>Retail Health care<\/strong>. Who has permission to deliver health services.<\/li>\n<li><strong>Fix me Quick<\/strong>! Obesity, Depression, Sleep, Anxiety, Stress, Loneliness.<\/li>\n<li><strong>GLP-1. <\/strong>Impact on categories and retailers: Grocery, Vitamins, Fast Food, Fashion, Fitness, Restaurants, Pharmacy, Specialty Retail.<\/li>\n<li><strong>Quick health check.<\/strong> Apple-health.<\/li>\n<li>Make it easier!<\/li>\n<li><strong>The counter movement<\/strong>: I just want a Twinkie!<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; css_animation=&#8221;fadeIn&#8221; disable_element=&#8221;yes&#8221; el_class=&#8221;shopper-insight-futureShop&#8221; css=&#8221;.vc_custom_1714056752030{background-color: #ffffff !important;}&#8221;][vc_column el_class=&#8221;container&#8221;][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner el_class=&#8221;left&#8221; width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h1>The Next Shopper Implosion.<\/h1>\n<p><strong>May 2024<\/strong><\/p>\n<p><em><span style=\"color: #e31837;\">Insights<\/span> to help brands and retailers.<\/em><\/p>\n<ul>\n<li><strong>Traditional segments shrink: <\/strong>Millennials with children decline.<\/li>\n<li><strong>Choosing a single life. <\/strong>31% of US Pop lives alone (half &lt;50 and half 50+)<\/li>\n<li><strong>Who needs a partner?<\/strong> 34% of adults have never been married.<\/li>\n<li><strong>Kids are expensive.<\/strong> Birth rates -23% vs. 2007; 1.6 children is the new norm.<\/li>\n<li><strong>Multi-generation households.<\/strong> 18% today, + 4 times vs. 1970.<\/li>\n<li><strong>Aging happens<\/strong>. 69mm Boomers vs. 72mm Millennials<\/li>\n<\/ul>\n<p><span style=\"color: #e31837;\"><em>Now What? <\/em><\/span><em>The Study reveals&#8230;<\/em><\/p>\n<ul>\n<li>Which retailers do emerging population segments choose?<\/li>\n<li>Is self-indulgence a real thing?<\/li>\n<li>Does brand loyalty change when you are shopping for 1?<\/li>\n<li>Which categories will grow and decline with the transition from families?<\/li>\n<li>Where does digital and omni shopping fit in the new shopper population?<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=&#8221;right&#8221; width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;9319&#8243; img_size=&#8221;full&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; css_animation=&#8221;fadeIn&#8221; disable_element=&#8221;yes&#8221; el_class=&#8221;shopper-insight-futureShop&#8221; css=&#8221;.vc_custom_1714056757112{background-color: #ffffff !important;}&#8221;][vc_column el_class=&#8221;container&#8221;][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner el_class=&#8221;left&#8221; width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h3>Well-washing is over!<\/h3>\n<h1>The Future of Health<\/h1>\n<p><strong>July 2024<\/strong><\/p>\n<p><em>Shoppers <span style=\"color: #e31837;\">choose The Future of Health<\/span> that fits their life.<\/em><\/p>\n<ul>\n<li><strong>Perception of my health.<\/strong> By demos that matter: gender, age, income<\/li>\n<li><strong>The top obstacles to health.<\/strong> Is stress still #1? Is depression\/anxiety #1?<\/li>\n<li><strong>Constant Care.<\/strong> Who makes time? Is it affordable? Incentives to better health.<\/li>\n<li><strong>Growing conditions.<\/strong> Obesity, pain, allergies, digestive, heart, skin, hair, etc.<\/li>\n<li><strong>New health professionals.<\/strong> Driven by under 40.<\/li>\n<li><strong>Conditions that matter most.<\/strong> Obesity, Fitness, Vaping, ED, Contraception<\/li>\n<li><strong>Time Drives Digital Health.<\/strong> Tele-pharmacy, Tele-MD, Tele-monitors.<\/li>\n<\/ul>\n<p><span style=\"color: #e31837;\"><em>What\u2019s the Future?<\/em><\/span><\/p>\n<ul>\n<li>The next OTC?<\/li>\n<li><strong>Retail Health care<\/strong>. Who has permission to deliver health services.<\/li>\n<li><strong>Fix me Quick<\/strong>! Obesity, Depression, Sleep, Anxiety, Stress, Loneliness.<\/li>\n<li><strong>GLP-1. <\/strong>Impact on categories and retailers: Grocery, Vitamins, Fast Food, Fashion, Fitness, Restaurants, Pharmacy, Specialty Retail.<\/li>\n<li><strong>Quick health check.<\/strong> Apple-health.<\/li>\n<li>Make it easier!<\/li>\n<li><strong>The counter movement<\/strong>: I just want a Twinkie!<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=&#8221;right&#8221; width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;9337&#8243; img_size=&#8221;full&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; el_class=&#8221;expert-help single-case-study-form&#8221;][vc_column el_class=&#8221;container&#8221;][vc_row_inner][vc_column_inner el_class=&#8221;form-content&#8221; width=&#8221;1\/2&#8243;]<div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t   <div class=\"wpb_text_column wpb_content_element \">\n\t\t      <div class=\"wpb_wrapper\">\n\t\t\t    <h2>Now What? Order Now<\/h2>\n\t\t\t    Fill out the form to buy, and you\u2019ll also receive a custom presentation (in-person or virtual). <strong>Debbie Kelly<\/strong>, our Research Insights Director will get in touch with you fast!\n\t\t      <\/div>\n\t\t   <\/div>\n\t\t   <div class=\"wpb_single_image wpb_content_element vc_align_left export-image\">\n\t\t      <figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img src=\"https:\/\/wsl-wp-staging.s3.amazonaws.com\/wp-content\/uploads\/2023\/08\/09132749\/DebbieK.png\" class=\"vc_single_image-img attachment-full\"><\/div>\n\t\t     <\/figure>\n\t\t   <\/div>\n\t\t<\/div>\n\t     <\/div>[\/vc_column_inner][vc_column_inner el_class=&#8221;form-part form-style&#8221; width=&#8221;1\/2&#8243;]<div class=\"wpcf7 no-js\" id=\"wpcf7-f507-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/wp-json\/wp\/v2\/pages\/9317#wpcf7-f507-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"507\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.7.2\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f507-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/div>\n<div style=\"display:none;\"><span class=\"wpcf7-form-control-wrap\" data-name=\"url-field\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"url-field\" \/><\/span><\/div>\n<div class=\"form-field\"><span class=\"wpcf7-form-control-wrap\" data-name=\"Name\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Name*\" value=\"\" type=\"text\" name=\"Name\" \/><\/span><\/div>\n<div class=\"form-field\"><span class=\"wpcf7-form-control-wrap\" data-name=\"LastName\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Last Name*\" value=\"\" type=\"text\" name=\"LastName\" \/><\/span><\/div>\n<div class=\"form-field\"><span class=\"wpcf7-form-control-wrap\" data-name=\"WorkEmail\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-email wpcf7-validates-as-required wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Work Email*\" value=\"\" type=\"email\" name=\"WorkEmail\" \/><\/span><\/div>\n<div class=\"form-field\"><span class=\"wpcf7-form-control-wrap\" data-name=\"TypeSomething\"><textarea cols=\"40\" rows=\"10\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Type something...*\" name=\"TypeSomething\"><\/textarea><\/span><\/div>\n<div class=\"form-action\"><input class=\"wpcf7-form-control has-spinner wpcf7-submit\" type=\"submit\" value=\"Submit\" \/><\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div><\/form><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; content_placement=&#8221;middle&#8221; el_class=&#8221;shopper-quick-link&#8221;][vc_column el_class=&#8221;mobile-reverse&#8221;][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; css_animation=&#8221;fadeIn&#8221; el_class=&#8221;shopper-insight-futureShop&#8221; css=&#8221;.vc_custom_1713910837360{background-color: #ffffff !important;}&#8221;][vc_column el_class=&#8221;container&#8221;][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner el_class=&#8221;left&#8221; width=&#8221;1\/2&#8243;][vc_column_text] Seismic Population Shifts Demand New Retail Strategies May 2024 Insights to help brands and retailers. Traditional segments shrink: Millennials with children decline. Choosing a single life. 31% of US Pop lives alone (half &lt;50 and half 50+) Who needs a &#8230; <a title=\"New Studies\" class=\"read-more\" href=\"https:\/\/wslstrategicretail.com\/new-studies\/\" aria-label=\"More on New Studies\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Studies - WSL<\/title>\n<meta name=\"description\" content=\"Click here to read our new studies on the upcoming shopper implosion and well-washing in the health industry. 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