{"id":8148,"date":"2023-08-04T18:09:44","date_gmt":"2023-08-04T18:09:44","guid":{"rendered":"https:\/\/wslstrategicretail.com\/?post_type=shopper-research&#038;p=8148"},"modified":"2024-06-12T18:45:30","modified_gmt":"2024-06-12T18:45:30","slug":"paradox-of-the-new-shopping-world","status":"publish","type":"shopper-research","link":"https:\/\/wslstrategicretail.com\/shopper-research\/paradox-of-the-new-shopping-world\/","title":{"rendered":"Paradox of the New Shopping World"},"content":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; el_class=&#8221;inner&#8221;][vc_column el_class=&#8221;container&#8221;][vc_row_inner][vc_column_inner el_class=&#8221;left&#8221; width=&#8221;1\/2&#8243;][vc_column_text]In this report you will learn the <strong>impact of the paradox that is driving permanent change in retail\u00a0<\/strong>as shoppers cope by creating their own solutions.<\/p>\n<ul>\n<li><strong>Paradox #1: <\/strong>Inflation still roars: Low income are frugal out of necessity and higher income \u201cjust in case\u201d!<\/li>\n<li><strong>Paradox #2:<\/strong> More is Less: More channels to shop, retailers to spend, but some chains struggle with traffic. New channels attract more shoppers.<\/li>\n<li><strong>Paradox #3:<\/strong> The Dilemma for National Brands: Store Brands get respect &#8212; better quality and packaging. When is a store brand a destination brand?<\/li>\n<li><strong>Paradox #4:<\/strong> The Power of the Store: Store pick up saves time, but snacks, displays and sales take shoppers inside<\/li>\n<li><strong>Paradox #5:<\/strong> Easy Shopping, Quick in and Out is a Must: How you get there changes by demographics.<\/li>\n<li><strong>Paradox #6:<\/strong> Online Drives New Wellness in Store: Where to put new categories, and the opportunity to surprise shoppers.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span data-sheets-root=\"1\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Read more shopper research&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:6849,&quot;3&quot;:{&quot;1&quot;:0},&quot;9&quot;:1,&quot;10&quot;:2,&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:0},&quot;15&quot;:&quot;Arial&quot;}\">Read more <a href=\"https:\/\/wslstrategicretail.com\/shopper-research\/\">shopper research<\/a> here.<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=&#8221;right&#8221; width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;8150&#8243; img_size=&#8221;full&#8221;][vc_single_image image=&#8221;8151&#8243; img_size=&#8221;full&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; disable_element=&#8221;yes&#8221; el_class=&#8221;retailer-insights-video&#8221;][vc_column el_class=&#8221;container&#8221;][vc_row_inner content_placement=&#8221;middle&#8221;][vc_column_inner el_class=&#8221;left&#8221; width=&#8221;1\/2&#8243;]<div class=\"evdpl-video \" id=\"\" ><div class=\"evdpl-vc-img\"><img src=\"https:\/\/wsl-wp-staging.s3.amazonaws.com\/wp-content\/uploads\/2022\/04\/26060752\/video.jpg\" \/><\/div><a href=\"https:\/\/youtu.be\/v4K_Taf9eP4\" data-fancybox=\"video-gallery\"><img src=\"https:\/\/wsl-wp-staging.s3.amazonaws.com\/wp-content\/uploads\/2022\/04\/26060749\/Play-white-1.png\" \/><\/a><\/div><script type=\"text\/javascript\">jQuery(document).ready(function(){ Fancybox.bind('[data-fancybox=\\'video-gallery\\']', {\n  groupAttr: false,\n}); });<\/script>[\/vc_column_inner][vc_column_inner el_class=&#8221;right&#8221; width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h2>Video clip, webinar, presentation, Retail Safari add on. Utet beatae sed ratione iusto.<\/h2>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; disable_element=&#8221;yes&#8221; el_class=&#8221;webinar-section&#8221;][vc_column el_class=&#8221;container&#8221;][vc_row_inner][vc_column_inner el_class=&#8221;left&#8221; width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<div class=\"form-content\">\n<h2>Webinar<br \/>\nOnline &amp; On-demand<\/h2>\n<p>Dolores vero sunt quos corrupti ad explicabo maxime id aspernatur. Quae id vel voluptatem impedit odit. Omnis eos sit voluptas aut sed omnis ipsa. Mollitia non vel provident et cum dolore porro. Nesciunt nihil accusamus voluptatum eos non. Consectetur facere similique tempora corrupti voluptatem.<\/p>\n<p>Esse suscipit quasi. Dolor iste ut sapiente deleniti et fugiat asperiores. Et velit odio porro explicabo placeat. Voluptatem temporibus sed iste. Corrupti libero et fugit deserunt corporis omnis.<\/p>\n<\/div>\n<p>[\/vc_column_text][vc_btn title=&#8221;Button default&#8221; el_class=&#8221;btn btn-bg btn-md&#8221;][\/vc_column_inner][vc_column_inner el_class=&#8221;right&#8221; width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;863&#8243; img_size=&#8221;full&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; el_class=&#8221;single-case-study-form shopper-detail-form&#8221;][vc_column el_class=&#8221;container&#8221;][vc_row_inner][vc_column_inner el_class=&#8221;form-content&#8221; width=&#8221;1\/2&#8243;]<div class=\"vc_column-inner\">\n\t\t<div class=\"wpb_wrapper\">\n\t\t   <div class=\"wpb_text_column wpb_content_element \">\n\t\t      <div class=\"wpb_wrapper\">\n\t\t\t    <h2>Our latest shopper insights \u2013 at your fingertips<\/h2>\n\t\t\t    Our national How America Shops\u00ae surveys explain what\u2019s driving shopping behaviors, sentiments that influence how and where shoppers spend time and money what engages them emotionally, how categories and the retail landscape will be impacted. <strong>If you\u2019re not a subscriber, send us a message using the form here. <\/strong><\/p>\n<p><strong>If you are a subscriber,<\/strong> you can <strong>access the report<\/strong> by <span style=\"font-family: lora, serif;\"><a href=\"https:\/\/sil.wslstrategicretail.com\/reports?cat0=9\">signing into your account<\/a>.<\/span>\n\t\t      <\/div>\n\t\t   <\/div>\n\t\t   <div class=\"wpb_raw_code wpb_content_element wpb_raw_html\">\n\t\t      <div class=\"wpb_wrapper\"><\/div>\n\t\t   <\/div>\n\t\t   <div class=\"wpb_single_image wpb_content_element vc_align_left export-image\">\n\t\t      <figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img src=\"https:\/\/wsl-wp-staging.s3.amazonaws.com\/wp-content\/uploads\/2023\/08\/09132749\/DebbieK.png\" class=\"vc_single_image-img attachment-full\"><\/div>\n\t\t     <\/figure>\n\t\t   <\/div>\n\t\t   <div class=\"wpb_text_column wpb_content_element export-title\">\n\t\t      <div class=\"wpb_wrapper\">\n\t\t\t<h2><strong>Questions?<\/strong> Ask our expert<br>\n\t\t\t   <strong>Debbie Kelly,<\/strong> Director of Insights\n\t\t\t<\/h2>\n\t\t      <\/div>\n\t\t   <\/div>\n\t\t<\/div>\n\t     <\/div>[\/vc_column_inner][vc_column_inner el_class=&#8221;form-part form-style&#8221; width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h2>Ask a question.<\/h2>\n<p>[\/vc_column_text][vc_column_text]<div class=\"wpcf7 no-js\" id=\"wpcf7-f507-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/wp-json\/wp\/v2\/shopper-research\/8148#wpcf7-f507-o1\" method=\"post\" class=\"wpcf7-form init\" id=\"form-ask_question_shopper_507\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"507\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.7.2\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f507-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/div>\n<div style=\"display:none;\"><span class=\"wpcf7-form-control-wrap\" data-name=\"url-field\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"url-field\" \/><\/span><\/div>\n<div class=\"form-field\"><span class=\"wpcf7-form-control-wrap\" data-name=\"Name\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Name*\" value=\"\" type=\"text\" name=\"Name\" \/><\/span><\/div>\n<div class=\"form-field\"><span class=\"wpcf7-form-control-wrap\" data-name=\"LastName\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Last Name*\" value=\"\" type=\"text\" name=\"LastName\" \/><\/span><\/div>\n<div class=\"form-field\"><span class=\"wpcf7-form-control-wrap\" data-name=\"WorkEmail\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-text wpcf7-email wpcf7-validates-as-required wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Work Email*\" value=\"\" type=\"email\" name=\"WorkEmail\" \/><\/span><\/div>\n<div class=\"form-field\"><span class=\"wpcf7-form-control-wrap\" data-name=\"TypeSomething\"><textarea cols=\"40\" rows=\"10\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Type something...*\" name=\"TypeSomething\"><\/textarea><\/span><\/div>\n<div class=\"form-action\"><input class=\"wpcf7-form-control has-spinner wpcf7-submit\" type=\"submit\" value=\"Submit\" \/><\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div><\/form><\/div>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner][vc_column_text]\t<div class=\"backToCaseStudy\">\n\t    <a href=\"javascript:history.back()\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\"><defs><clipPath id=\"clip-path\"><rect class=\"cls-1\" width=\"20\" height=\"20\"><\/rect><\/clipPath><\/defs><g id=\"Arrow_Left\" data-name=\"Arrow Left\" class=\"cls-2\"><path id=\"Path_10\" data-name=\"Path 10\" class=\"cls-3\" d=\"M10.168,0,8.319,1.849l7,7H0v2.641H15.318l-7,7,1.849,1.849L20.335,10.168Z\" transform=\"translate(20.335 20.335) rotate(180)\"><\/path><\/g><\/svg> Go back to Shopper Research<\/a>\n\t<\/div>\n\t[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n","protected":false},"featured_media":8147,"template":"","shopper_insights_categories":[729,733,734,731,732,735,730],"shopper_segments":[747,743,748,742,740,744,746,745,750,741],"channels":[675,677,678,679,681,682,680,944,683,684,686,692,687,689,695,696,697,698],"retailers":[700,701,702,1011,703,704,705,706,707,708,1012,945,711,712,713,714,717,719,720,722,723,724,725,726,728],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Paradox of the New Shopping World - WSL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wslstrategicretail.com\/shopper-research\/paradox-of-the-new-shopping-world\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paradox of the New Shopping World - WSL\" \/>\n<meta property=\"og:description\" content=\"[vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; 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Paradox #1: Inflation still roars: Low income are frugal out of necessity and higher income \u201cjust in case\u201d! Paradox #2: More is Less: More channels ... 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