{"id":723,"date":"2022-04-28T07:59:58","date_gmt":"2022-04-28T07:59:58","guid":{"rendered":"https:\/\/wsl.evdpl.com\/?page_id=723"},"modified":"2023-03-01T16:45:38","modified_gmt":"2023-03-01T16:45:38","slug":"faq","status":"publish","type":"page","link":"https:\/\/wslstrategicretail.com\/faq\/","title":{"rendered":"FAQ"},"content":{"rendered":"<p>[vc_row el_class=&#8221;faq-page&#8221;][vc_column el_class=&#8221;container&#8221;][vc_column_text el_class=&#8221;title&#8221;]<\/p>\n<h1>Have Questions? Get Answers.<\/h1>\n<p>We\u2018ve answered the most common questions we get below, but if you need further help: get in touch by email at <a href=\"mailto:info@wslstrategicretail.com\">info@wslstrategicretail.com<\/a> or by phone at <a href=\"tel:2129247780\">212 924 7780<\/a>.<\/p>\n<p>[\/vc_column_text][vc_column_text]\t<main class=\"main-content\">\n\t\t<div class=\"wpb_column vc_column_container vc_col-sm-12\">\n\t\t\t<div class=\"vc_column-inner\">\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t<div class=\"vc_row wpb_row vc_inner vc_row-fluid\">\n\t\t\t\t<!--Accordion start-->\n\t\t\t\t<div class=\"accordion-container\">\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"acc-wrap\">\n\t\t\t\t\t\t<a href=\"javascript:void(0)\">\n\t\t\t\t\t\tHow is a consulting project started and organized? \n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<div class=\"acc-content\">\n\t\t\t\t\t<p>Our process is carried out in three steps:<\/p>\n<ul>\n<li>Step 1: We have a conversation. Together we will determine your challenge, the questions that need to be answered, the work you\u2019ve done so far and your definition of success.<\/li>\n<li>Step 2: We customize a proposal that includes a step-by-step map of how we\u2019ll get there. It\u2019s basically a strategic menu, with timing and fees.<\/li>\n<li>Step 3: We collaborate with you throughout the process to ensure the outcome is successful.<\/li>\n<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"acc-wrap\">\n\t\t\t\t\t\t<a href=\"javascript:void(0)\">\n\t\t\t\t\t\tWhat is the difference between shoppers and consumers? \n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<div class=\"acc-content\">\n\t\t\t\t\t<p>Shoppers are your ins-store and online visitors who purchase your goods and brands. The consumer is the person who ultimately uses those goods, so it can be a child, friend or other family member who eats the foods, wears the clothing or takes the medication purchased by the shopper. There is overlap, of course, because consumers also research goods and compare retailers and brands, thereby influencing many shopper decisions.<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"acc-wrap\">\n\t\t\t\t\t\t<a href=\"javascript:void(0)\">\n\t\t\t\t\t\tWho are WSL\u2019s clients? \n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<div class=\"acc-content\">\n\t\t\t\t\t<p>If you have a shopper or consumer issue that needs resolution or even fine-tuning, you can be a WSL client. Retailers, brands and service providers across virtually all channels and categories, including the burgeoning wellness sector, come to us for shopper and retail research, insights and innovations so they can build better growth strategies. <a href=\"https:\/\/wslstrategicretail.com\/consulting\/\">Find out more here.<\/a><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"acc-wrap\">\n\t\t\t\t\t\t<a href=\"javascript:void(0)\">\n\t\t\t\t\t\tWhat are the different ways I can work with WSL? \n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<div class=\"acc-content\">\n\t\t\t\t\t<p>WSL\u2019s portfolio of services include advisory consulting, retail immersions via our Retail Safaris\u00ae, one-to-one consultations, custom workshops and presentations, Retail Executive Panels and predictive shopper intelligence research. All of these services can be curated to your needs, and we keep you in the innovation loop with our WSL subscription. If you want to work for the shopper and\/or consumer, we have a way to work with you. <a href=\"https:\/\/wslstrategicretail.com\/get-started\/\">Learn more here.<\/a><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"acc-wrap\">\n\t\t\t\t\t\t<a href=\"javascript:void(0)\">\n\t\t\t\t\t\tWhat does a WSL shopper and retail insights contract include? \n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<div class=\"acc-content\">\n\t\t\t\t\t<p>When you become a client with WSL, you gain access of all of our proprietary services and research stemming from our qualitative and quantitative shopper insights across categories and channels. This includes our research products, including our How America Shops\u00ae national surveys, Retail Safari\u00ae reports and videos, case studies, Future Shop podcasts, workshops and more. And we can work directly with you to build the best strategies for a more profitable tomorrow. <a href=\"https:\/\/wslstrategicretail.com\/get-started\/\">Visit our \u201cGet Started\u201d page to learn more.<\/a><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"acc-wrap\">\n\t\t\t\t\t\t<a href=\"javascript:void(0)\">\n\t\t\t\t\t\tWhat business problems does WSL typically solve? \n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<div class=\"acc-content\">\n\t\t\t\t\t<p>Thanks to our retail research and regular interviews with industry experts, we have insights that can be applied to pretty much any challenge that involves the shopper and consumer. This can include how and where shoppers make their purchase choices, current and predictive shopper sentiments and what your key competitors are up to. These are not one-size-fits all solutions \u2013 we can customize our services to tackle the problem you want solved. <a href=\"https:\/\/wslstrategicretail.com\/get-started\/\">Learn more here.<\/a><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t<div class=\"pagination\">\n\t\t\t\t\t<li class=\"current\"><u>1<\/u><\/li><li class=\"\"><a class=\"\" href=\"\/faq\/?pager=2\">2<\/a><\/li><li>...<\/li><li class=\"next-arrow\"><a href=\"\/faq\/?pager=2\"><svg id=\"Next\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12.01\" height=\"21.112\" viewBox=\"0 0 12.01 21.112\" fill=\"#9e9e9e\"> <path id=\"Path_36\" data-name=\"Path 36\" d=\"M5.974,7.753-4.786-2.478l1.779-1.779,8.98,8.452,8.573-8.452,1.779,1.779Z\" transform=\"translate(4.257 16.326) rotate(-90)\"\/> <\/svg><\/a><\/li><li class=\"last\"><a href=\"\/faq\/?pager=4\">Last Page<\/a><\/li>\t\t\t\t<\/div> \n\t\t\t\t<!--Accordion end-->\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/main>\n\t[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row el_class=&#8221;faq-page&#8221;][vc_column el_class=&#8221;container&#8221;][vc_column_text el_class=&#8221;title&#8221;] Have Questions? Get Answers. We\u2018ve answered the most common questions we get below, but if you need further help: get in touch by email at info@wslstrategicretail.com or by phone at 212 924 7780. [\/vc_column_text][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"full-width.php","meta":{"inline_featured_image":false},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Most Common Frequently Asked Questions Our Retail Research<\/title>\n<meta name=\"description\" content=\"Wondering how we conduct our research, how a consulting project is organized and the difference between shoppers and consumers. 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