{"id":2235,"date":"2023-01-30T14:07:05","date_gmt":"2023-01-30T14:07:05","guid":{"rendered":"https:\/\/wsl.evdpl.com\/?post_type=case-studies&p=2235"},"modified":"2024-01-04T11:24:16","modified_gmt":"2024-01-04T11:24:16","slug":"adding-the-wow-to-a-shopper-innovation-center","status":"publish","type":"case-studies","link":"https:\/\/wslstrategicretail.com\/case-studies\/adding-the-wow-to-a-shopper-innovation-center\/","title":{"rendered":"Adding the WOW to a Shopper Innovation Center"},"content":{"rendered":"

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Situation<\/h2>\n

The company wanted to ensure its Innovation Center provided a visionary shopper and retailer-centric experience to encourage retail executives to come to the Innovation Center.<\/p>\n

WSL Process<\/h2>\n

The current center was analyzed for what was working and what was not. Key elements that were missing in the environment were addressed.<\/p>\n

Retail executive interviews were conducted to understand the retailers\u2019 expectations of an Innovation Center and the features that created a best in class center.<\/p>\n

How America Shops\u00ae research was used to build the platform for the future of healthcare through a consumer, shopper and retailer lens.<\/p>\n

Impact<\/h2>\n

The physical space and messaging were created to support the center.<\/p>\n

The strategic messages were expanded into a cohesive selling platform that positioned our client\u2019s future of health message both at the Innovation Center and in retailer meetings for the next three years.<\/p>\n

\u201cWSL helped us create a shopper science lab so that we are now seen as the retailers\u2019 go-to partner in whole Health Innovation.\u201d – General Manager<\/p><\/blockquote>\n

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\n\t\t WSL Services Used\t <\/h4>\n\t